If you’re attending D23: The Ultimate Disney Fan Event this August, be sure to leave plenty of room in your suitcase. Disney has officially unveiled its biggest lineup of exclusive shopping experiences yet, featuring limited-edition merchandise, collectibles, Disney Parks memorabilia, and brand-new retail concepts that can only be found during the event.
Taking place August 14–16, 2026, at the Anaheim Convention Center, D23 will once again be a dream destination for Disney fans looking to bring home a piece of the magic.
New Shopping Experiences Debut at D23
This year’s event introduces several exciting new retail experiences, including the debut of Disney .YNSD, a lifestyle brand inspired by the creative culture of Walt Disney Imagineering. The collection blends modern streetwear with Disney storytelling, giving fans a fresh way to wear their Disney fandom.
Another exciting addition is The Disney Experiences Auction – Rare and Remarkable Finds, where guests can preview—and bid on—authentic Disney Parks treasures, including attraction props, artwork, and other one-of-a-kind collectibles. Even if you’re not planning to bid, the showroom offers a rare opportunity to see Disney history up close.
Returning Fan-Favorite Shopping Locations
Several beloved shopping destinations are also returning for D23 2026, including:
- D23 Marketplace, featuring exclusive collectibles, Disney Parks merchandise, anniversary collections, Disney Fine Art, and a dedicated pin store with new releases each day.
- Disney Store, offering event-exclusive collections, Disney Store plush, collaborations, and interactive experiences.
- The Walt Disney Company Store, home to official D23 merchandise, exclusive apparel, Loungefly accessories, Spirit Jerseys, Nike collaborations, RSVLTS collections, and limited-edition pins.
- Mickey’s of Glendale, where Walt Disney Imagineering offers exclusive merchandise inspired by Disney attractions, Imagineering, and park history.
- Disney Studio Store Hollywood, featuring merchandise celebrating the iconic El Capitan Theatre and classic Hollywood.
- Disney Publishing Books & Brew, where fans can shop the latest Disney books, meet authors, and even enjoy a specialty Disneyland Resort coffee blend from Joffrey’s Coffee & Tea Co.
Whether you’re a pin collector, Loungefly enthusiast, Disney history buff, or simply love exclusive merchandise, there will be something for every kind of Disney fan.
Limited-Edition Merchandise
Many collections will only be available during D23 and include collaborations with fan-favorite brands like:
- Loungefly
- Spirit Jersey
- Nike
- RSVLTS
- HARVEYS
- Crocs
- Pandora
- Citizen
- Her Universe
- BoxLunch
- Little Words Project
Fans can also shop exclusive Disney Lorcana, Marvel, Star Wars, Pixar, and Disney Parks merchandise throughout the event.
How Shopping Will Work
Because demand for exclusive merchandise is expected to be high, Disney will once again use Virtual Queue for many of its most popular stores.
Guests can join virtual queues beginning at 6:00 a.m. PT and 1:00 p.m. PT each day through the Disney D23 app or the Disneyland Resort app while within 90 miles of the Anaheim Convention Center.
Many locations will also offer:
- Merchandise Mobile Checkout
- Mobile Order Pickup
- Standby queues (when available)
These options allow guests to spend less time waiting in line and more time enjoying everything D23 has to offer.
Planning to Attend D23?
D23: The Ultimate Disney Fan Event is more than just shopping. Throughout the weekend, fans can experience exclusive presentations, celebrity appearances, behind-the-scenes announcements, sneak peeks at upcoming Disney projects, live entertainment, exhibits, and unforgettable fan experiences from across Disney, Pixar, Marvel, Star Wars, and Disney Parks.
If you’re thinking about attending D23—or adding a Disneyland Resort vacation before or after the event—Academy Travel can help you plan every detail. From Disneyland Resort hotel stays and park tickets to vacation packages tailored around D23 weekend, our travel advisors are here to make your Disney vacation as magical and stress-free as possible.
Ready to start planning? Contact Academy Travel today for a free quote and let us help you experience the magic of D23 2026!
